The World of No.
Is this a World of No?
In Mr. Cook's mind...
Possibly the most intelligent political insult
came from Barack Obama referring to the U.S.
Repulican party as the party of no.
This is not necessarily a proper fact, 'cause
in truth, all parties are likely the party
of no. Indeed, this is a World of
No. No? Why it was so politically clever
is because it places all the world's problems
in the hands of anyone who says "no"
to progress. Whether or not Obama's plans
involve true progress is aside from this matter.
All crimes, sins, problems, crises, difficulties,
pain and/or regrets are largely due to the
fact that someone somewhere said "no"
somehow along the line. If you are having
a financial crisis, you said "no."
If you are suffering, it's because you said
"no." If you are having anything
other than the best day of your life, then
odds are you or someone around you said, "no."
And even if you said nothing, you still said
"no." For what is nothing?
No-thing. Anything other than a positive,
resounding yes is the greatest of the
world's problems.
Here is the basis Mr. Cook builds this from:
Premise:
Mr. Cook began his exploration in technology
at age 12 when he began learning the programming
language Basic. He wrotes numerous
programs on his Commodore 64, games, problem-solvers
and the like. He even coded the first computer
fishing game, a child's game, but animated
and fully logical long before such a game
began showing up in bars around the U.S. At
this stage in Cook's life, he saw that programming
code had no limitations but one's own imagination.
There wasn't any no at this point,
which thrilled him.
The first no:
At age 20, Cook left East Europe to return
to the U.S. after touring with his band, and
had an urgent and pressing desire to record
his band's album on a computer. Digital recording
at this time occured only on DAT, and computer
technology was still only in the MIDI stage.
Cook was extremely frustrated with the slow
pace of technology when he was told back in
the states, "no," one cannot record
more than short samples on personal computers
without it crashing terribly. He felt the
pain of no.
The second no:
He instead found new musicians to agree with
such a "radical" idea, but ran into
problems anyway. When trying to have his guitarist
over-dub his part, it always seemed out of
sync. The other musicians accused him of not
being able to keep beat to the computer. Cook
looked at all the wiring, interfaces and the
like and came to the notion that perhaps what
went to his headphones travelled faster than
what was being recorded as it was a direct
connection to the playback. The other musicians
said, "no," that's just not possible.
He must simply not be able to keep beat and
the recording never materialized. Again, Cook
felt the pain of no.
The third no:
Cook lost the band and decided to stick with
MIDI, began composing more complex pieces
with it. Without being tied down by other's
no he decided to explore other options
than basic rock songs. He began composing
a complete symphony. It took years. Once finishing
it, however, he explained to others what he
had been up to and was explained, "no,"
one cannot compose orchestral music in MIDI.
"Frank Zappa tried this and failed terribly,
wasting hundreds of thousands of dollars in
the studio," they told him. "He
even wrote a book on it. Even if it sounds
good on the computer, it won't sound good
with actual instruments. It's just not possible.
The intonations of real instuments cannot
be replicated by a computer." The pain
of no.
The fourth no:
Cook struggled for years trying to find musicians
for his symphony until all universities and/or
studios he spoke with said, "no,"
it simply costs too much to pay individuals
musicians. He was explained by a fellow composer
at one university that the only way is to
implement a few real musicians up front in
the mix with electronic instrumentation in
the background. Such a lack in a quality finish
would lead to the painful reminder of no.
The first no proven wrong:
Cook began stalking musicians, attending
quartet concerts and smaller projects where
he could meet up with the musicians in order
to get them interested. But he could only
find one, a student oboe player who he paid
$50 to record seven minutes of music in one
hour with only a couple takes. He took her
to the studio and found out that the first
no was not impossible after all, and
that professional computer recording was now
a practical thing.
The second no proven wrong:
He also discovered in the studio that digital
delay was a very real thing indeed and needed
to be accounted for in one's wiring and setup.
The third no proven wrong:
Not only did Cook's music sound great with
a real oboe player, but it also sounded more
beautiful than he had imagined. He had not
a single problem whatsoever that Zappa had.
But where were those others who had said "no?"
They could not be found.
The fourth no not admitted to:
With $, no one will say no. This is
what he learned. It did not cost too much
after all to pay a single musician. Cook was
given limited resources and needed to pay
with his own efforts, so he paid just one.
While this may have been understandable, as
it was Cook's own composition, it is not what
he wanted: just one musician. He wanted a
collaborative effort with other musicians.
But all the other musicians couldn't say anything
but "no," so he had no option but
to work on his own. Never did the musicians
ever come back to him and admit their err.
The pain of a silent no.
The fifth no:
With Cook's recording in hand with numerous
digital instumentation recordings, he was
offered a job working on the audio and music
for computer gaming company, the makers of
MS Golf 1998 and 1999. His task was not only
to compose and record all the music, but to
implement all the audio effects as well for
their next golf game project. He was given
$8 and hour and less than a month to do everything
and then...perhaps, they might, if they so
chose, offer him fulltime employment. He asked
if he could replace the notion of an ambient
back-ground loop with smaller pieces of individual
samples in order to provide better quality.
The benefit would be smaller audio file size
over all and better sound quality. He was
explained, "no," this is not possible.
Everyone in gaming uses background loops for
ambience. If it were possible someone else
would have done it by now. Painful, ugly no.
The sixth no:
Cook asked if he could implement a "swoosh"
sound before the golf swing in order to make
it more realistic than just a sudden whack
of the club. He was told "no," this
was not possible with sprite animations, as
there is a timing issue where the sound needs
to coincide immediately after the sprite
animation. It cannot be initiated during.
If this were possible, someone else would
have done it by now. A nice thought, the others
said, but just not possible. Enduring, painfully
no.
The seventh no:
Cook asked his employer if he could get the
funding for some studio time for real musicians
for the game's music. He was explained, "no,"
it simply was not necessary when computers
can replicate real instruments just fine that
money need not be expended for such things.
He thought back to the irony of the fourth
no above, from just a handful years
earlier. The ever-growing ridiculous no.
The fifth no proven wrong:
Cook took aside the audio programmer, far
from the others and explained how he could
implement the back-ground amibience without
a loop by using individual sound points with
random parameters and a strong realistic sound.
All that he needed to do for this was to provide
Cook 3 numbers (parameters) 0-10 to modifiy
and link it to the sounds and he would do
the rest. This was to take place without the
boss's knowledge until it was proven more
successful and beneficial in every way Cook
suggested it would be. Thus, not only did
it work exactly as Cook suggested,
but he finished the entire task in under 2
hours with the help of the programmer who
at least had hope for something better. It
was completed just as Cook said.
The sixth no proven wrong:
Cook took aside now three programmers about
the swoosh sound, as others began listening
to Cook's "radical" ideas. He said,
I can add silence before each audio sample
of the club sound and place the "swoosh"
sound there. This way we could start the audio
for the swing before the sprite animation
began and there'd be no conflict. They were
convinced, but again needed to do this behind
the bosses back and was told if it didn't
work the absolute very first time, they could
not risk spending any time on it. But it did
work the first time, exactly as Cook said
it would. It was brilliant and it was obviously
brilliant...brilliantly simple.
The seventh no proven wrong:
Cook invited musicians to record with him
in the wee hours of the weekend, paid for
out of Cook's own pocket for the benefit of
an employer who paid him $8 and hour. On the
last night, Cook didn't even sleep so that
he could present the already finished music
for the Monday meeting. It went in. But without
respect or thanks of course.
More no's not admitted to:
Cook was given below the minimum resources
to accomplish what was thought to be impossible
and did it without error. And not one compliment
came to him. While he was given fulltime employment
for then as a Audio Project Manager / QA Engineer,
which he took as their appreciation, his salary
was utterly unliveable. He lost his car, his
apartment and gym membership, and needed to
move into a 5X5 meter room in a fellow employee's
apartment who lived close to the office, thereby
destroying Cook's financial reputation permanently
in the computer bank's eyes. Such simply became
worse over time. In the end, where were the
thanks and admissions to what he had been
told no, but provided even without
their thanks? They were again no where to
be found. Yet, today, all his implementations
for the audio, as well as the actual recorded
samples of Cook's are being sold by this
company today for $20-50k / simulator machine
around the world. The company makes millions
at it. While every piece of code in
the program has been changed for the animations,
ball physics, logic from the open to close
of the program from 2000 to 2009, the very
same audio design of Cook's is selling
for that company around the world.
Not one piece of Cook's work has been
changed for them. It was prefect then and
needed not one improvement for now almost
10 years, long after Cook quit the company
and took his skills to Silicon Valley.
The next 72 no's:
These all took place in Silicon Valley. While
Cook's ideas and implementations were still
met with no in the same manner as he had
seen all his adult life, his co-workers
in California, at the end of the Internet
Boom-Bust, were simply too paranoid to implement
anything without a very strict directive
coming down from those who only could say
"no." Upon leaving Silicon valley,
these companies with millions, sometimes 100's
of millions of dollars of investment, began
to disintegrate at Cook's heals, as he left
them. The last company became so paranoid
of one another after he left (not necessarily
due to it), that half the company had private
investigators watching the other half, from
directors to CEO and back on down to the programmers.
The company that Cook, second employee hired,
helped build from 2 to 72 in under a year
found out that the other half was spying on
them, such that they both collapsed as the
foundation of yes that Cook built into
the company had left with his exit. They are
no more. The painful reminder of no.
More no's:
Once solidly placed in poverty, Cook had
the idea to build a coil is such a way that
had never been done. With it, he forsaw properties
yet unexplored that could lead to numerous
technologies, properties that opened the doors
to new takes on mathematics and physics that
have ever been done. He saw that with such
a coil, he could at least levitate a magnet
to begin to illustrate what he forsaw. He
discussed such matters with as many people
as he could on the Internet, but they all
said no, this could not be done. It
breaks too many laws of physics and if it
were possible, someone somewhere would have
done it by now. The utterly remarkable no.
Yet more no's:
He said he could take the principles he saw
and apply it to an electrical circuit, to
begin with...a relay switch, to use it's spring
with a short circuit in order to pulse this
coil in unique ways in order to study new
effects of nature ever seen. He was explained
no, such a relay circuit would not even
turn on, as could be represented in simulators.
Any electrical engineer student could easily
explain why in a matter of seconds. Or so
they said. No's crawling out of the
woodwork.
Fulfilling the work of the no's:
Cook went on to explain by posting his work
on the Internet, providing mathematical equations,
videos, reproducible experiments for all to
validate. But they said one of 3 very recognizable
words, no, nothing or no-thing.
All the no's not admitted to:
Still in poverty, as with each of his "radical"
ideas from age 20 proved correct, people began
to agree with the more recent, always 3-5
years behind where he suggested. People began
to see, but the consequence was always the
same, beginning with "it's not possible"
to Cook proving it indeed possible before
their eyes and ending with their response,
"it's no big deal" and/or "we're
not interested." No.
Today's results of no:
Failing to say "yes," the world
was thrown into the greatest wartime events
since WWII, economy has hit the bottom more
than once and continues to decline around
the world. Illness, madness and violence is
continuing to spread. Politics has stagnated.
Taxes are being raised on the poor. And so
on...
And all the while, Cook's crying out to them
with the sincerest question: why?
Why do you continue to do this to yourselves?
Do you really not believe you will meet the
same consequences as those who have said "no"
in the past? Such problems you
create are utterly, childishly simple to repair,
yet you continue to say, "no." I
have demonstrated yes over and over and it
still has not opened a single person's eyes.
It would almost be excuseable to me if you
at least recognized your disease of no, but
you simply do not even grasp the concept of
yes to think it even exists to see. You cannot
admit to what I've been saying all my adult
life, that the correct answer is yes! I
know you think you know better than me. I
know you think your expertise and education
trumps all my ideas, but I have easily demonstrated
over and over and over again to you how you
cannot be correct in any of this. All my life
I have been demonstrating yes repeatedly,
but it changes no-thing.
Then Cook hears a quiet, passive voice in
his head, perhaps from another world, perhaps
from the world of yes. It explains
to him this: the world can only see
what it sees in itself.
And then he responds to the World of No
with this wisdom, you say no to me because
you cannot say yes to yourself. You want to
make this a worse world to live in even after
all the evidence to the error of your ways,
because you feel you deserve it. Sadly,
you may be right.
But if you only knew how to say "yes,"
your world could brighten immediately. I want
you to see it.
So, Cook supports the insult, the "party
of no," so long as it is understood
that you've all been in that party before,
and most likely are still in it right now.
It's a world party...
The world's problems are due to each and
every one of you who has ever said "no."
It must be this simple. It must be. There
is no other explanation to describe such silliness.
The latest no:
Okay, so Mr. Cook set aside all his confusion
in order to back down, to dumb down his ideas
for the World of No. Mr. Cook saw that
people are being robbed blind by themselves
every day, so he decided to try to communicate
in ways that technology has already proven
to make/save them money, the single, solitary
source that people say yes to, $. He said
this, "I have a way to protect your online
transactions from the world you have created
upon no. It is mathematically simple
to do." He gained a business partner,
the one person Cook thought might be able
to see yes. He spoke with numerous
investors. He explained his ideas. He spoke
with numerous programmers and spoke in a language
he thought they could understand, say "no"
to online theft. This is what you want,
right, to hold onto your money?!
But they said no to even this. Even
no to this rudementary process! It's
just not possible, they told him, else someone
somewhere would have already done it by now.
The beauty of no.
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